Anua is a Korean skincare brand known for minimalist formulas tailored to sensitive skin. Simple ingredients, elegant textures and easy routines — that’s the Anua approach.
Brand story
Anua started with a belief that balanced skin comes from gentle consistency. Its concise lineup focuses on Heartleaf (Houttuynia Cordata) and mild actives for daily use.
Why it went viral
Short INCI lists, visible results and authentic social reviews. The toners and lightweight creams earned trust without overcomplicating routines.
Most popular products
| Product | Description | Link |
|---|---|---|
| Anua Heartleaf 77% Soothing Toner | Calms and re-balances as a first hydrating step. | View product |
| Anua Heartleaf Pore Control Cleansing Oil | Melts makeup and SPF gently without stripping. | View product |
| Anua Heartleaf Quercetinol Pore Deep Cleansing Foam | Fine foam for deep yet comfortable cleansing. | View product |
| Anua Heartleaf 70% Intense Calming Cream | Light, soothing daily moisturizer. | View product |
Reviews
⭐⭐⭐⭐⭐ “The Anua toner brought back comfort — no stinging, just a healthy glow.”
Where to buy
Anua collection at Koreancare.net
FAQ
Is it suitable for sensitive skin?
Yes — formulas are designed with tolerance and daily use in mind.
Can I mix it with other brands?
Absolutely. Pair Anua with minimal routines. Also explore COSRX and Anua for complements.
What’s the bestseller?
The Heartleaf 77% Soothing Toner is often a top pick.
Conclusion
For minimalist routines with results, Anua is a safe bet. Explore the full range here: Anua at Koreancare.net.
